CITITRUST WINS AFRICAN FINANCIAL BRAND OF THE YEAR AT THE BAFI AWARDS
Pan-African financial and investment institution, CITITRUST Holdings Plc, carted a
highly coveted African Financial Brand of the Year award at the prestigious
BusinessDay’s Bank and other Financial Institutions Awards (BAFI).
The firm beat other strong contenders to clinch this award in a well-attended ceremony
comprising of Bank CEO’s, Captains of Industries and Senior financial executives, last
Looking ahead, CITITRUST Holdings Plc was recognized as the Investment Holding
Company of the Year Award at the 2019 and 2020 edition of the BusinessDay’s Banks
and Other Financial Institutions Awards (BAFI), and this year, won the ‘African Financial
Brand of the Year’ award in recognition of its consistent effort as a resolute African
brand expanding on the continent with business offices operating in at least 12 African
countries, using a composite of financial metrics, strategic foresight, execution
discipline, world-class governance and global vision to attain its aspiration of being the
gateway and catalyst for mobilizing capital for growth and development across Africa.
The Group Chief Executive, Mr Yemi Adefisan, who received the award on behalf of
the company, expressed his delight at the recognition from BusinessDay.
He said, “This award marks another milestone for CITITRUST Holdings Plc and is a
testament of the resilience and diligent execution of the firm’s strategic initiatives on
customer service. Being recognized as African Financial Brand of the Year
complements our commitment to improving efficiencies, service quality and innovation.
I, therefore, dedicate it to our growing loyal corporate and retail customers, who are our
essence. We will continue to impact lives through our service as well as funding to
individuals, businesses and governments”.
Adefisan pointed out that the firm remains focused to change the narrative of financial
services in Africa while noting: “Even though Africa’s economic landscape has been
unpredictable in recent times, which resulted in a recession in Nigeria and some of
Africa’s best-performing economies, the firm still found its rhythm and excelled.”
CITITRUST Holdings Plc is a foremost financial solutions provider. The firm has been
an intricate part of diverse African economies since 2007, establishing its footprints
through its Nigerian subsidiaries: Cititrust Asset Management Limited, Atlass Portfolio
Limited, LivingTrust Mortgage Bank Plc and Cititrust Private Equity Limited. The firm
has evolved over the years into an award-winning market leader connecting people and
businesses across Africa (Nigeria, Ghana, Rwanda, Botswana, Liberia, Benin Republic,
Malawi, Kenya, Tanzania, Uganda, Cote d’Ivoire, South Africa) through Commercial and
Investment Banking, Wealth Management, Pension Management, Insurance and
Alternative Investment and Securities Trading.